
Speaking
Mohamed Abu Khadra — Author, Before You Say Yes to the Dog
I'm not a dog trainer, and that's the point. I failed three times to keep a dog in my own home before the fourth attempt worked. What changed wasn't the dog and it wasn't the training — it was the household. The rest of my working life is business: twenty years running companies, most recently CowPay, where I was CEO, and the first Egyptian case study in Philip Kotler's Marketing Management. That is the lens I bring to a family and a dog: systems, roles and who owns the morning.
Three talks
Talk 1
The Household Systems Audit: why clients' dogs fail
For: trainers, vets, pet-care professionals, shelter staff.
Takeaways
- —the four household failure points that precede every behavioural referral
- —a one-page audit to hand a client at the first visit
- —what to ask a family before you take the booking
Talk 2
The Bad Week
For: new and prospective owners, parenting audiences, employee wellbeing programmes.
Takeaways
- —why the first three weeks break people and the eighth month breaks dogs
- —what a reset is and why trying harder makes it worse
- —the conversation two adults need to have before the puppy arrives
Talk 3
The Answer Nobody Sells: when a family shouldn't get a dog
For: welfare organisations, rehoming and relinquishment-prevention audiences, media.
Takeaways
- —why every page ranking for "am I ready for a dog" is published by someone who sells dog food or insurance
- —what an honest readiness test looks like
- —what happens to the families who are told no
Formats
- —One-hour virtual session
- —45-minute conference breakout
- —Panel
- —Podcast interview
Remote, in any time zone. In person, with travel covered.
$350 for a one-hour virtual session, open to in-kind.
Based in Cairo — short-haul to the Gulf, Europe and North Africa.
For hosts and organisers: the press kit has a bio in three lengths, a photo and the covers. The books: Before You Say Yes to the Dog and After You Say Yes to the Dog.