ANTI-IMPULSE CAMPAIGNS
Let's get the puppy, Maybe later, or Not for us. All three are good answers.
Most campaigns in this space have to argue against a feeling, which rarely works. This one doesn't argue. It shows a family what the first two weeks actually demand, in hours, and lets them reach their own conclusion.
Some will go ahead better prepared. Some will wait. Some will decide not to — and that is a success, not a failure.
Inside
- what the first week costs in hours
- who owns which job
- the tradeoffs nobody mentions
- three decisions in order — ready, breed, puppy
- the house before he arrives
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I wrote this for my family. Then I shared it with the people I thought might get something from it. Use it, ignore it, or write back and tell me how to make it better. Up to you.